The history of the Group begins in 1913 when Mario Prada, Miuccia Prada’s grandfather, opened the first Prada store in Milan. Consolidating its role in 1919 with the title of Official Supplier of the Italian Royal House, which allows the brand to include the House of Savoy coat of arms and knotted rope design in its trademark logo. Today the Prada brand offers men’s and women’s leather goods, clothing and footwear, combining contemporary, innovative and sophisticated design with the uniqueness of handcrafted products. Prada also operates in the eyewear and fragrance sector.